Analysis of Entrepreneurial Orientation on Entrepreneurial Performance with Innovation as a Mediation Variable in Karanganyar MSMEs
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Abstract
The development of Micro, Small and Medium Enterprises (MSMEs) is currently experiencing rapid growth, thereby rendering business actors increasingly competitive. This phenomenon presents a significant opportunity to support the growth of Micro, Small and Medium Enterprises (MSMEs) by leveraging modern information and communication technology and the efforts of entrepreneurs. The present study aims to test and analyse the following:1) the effect of entrepreneurial orientation on the performance of MSMEs in Karanganyar,2) the effect of entrepreneurial orientation on the performance of MSMEs in Karanganyar,3) the effect of innovation on the performance of MSMEs in Karanganyar.The type of research used in this study is survey research, with the technique used in sampling being nonprobability sampling with incidental sampling techniques. The data collection methods employed included observation and questionnaire.The findings revealed that the calculated value (0.788958) was less than the critical value (2.04841) at the 1% level of significance, thereby indicating that the entrepreneurial orientation variable (X) did not exert a significant influence on the entrepreneurial performance variable (Y) when the innovation variable (Z) was taken into consideration..
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